What is meant by the term social media marketing course? Basically, social media marketing courses train us how to make use of SEARCH ENGINE OPTIMIZATION (SEO) tactics with content arrangement to form a well executed social media plan. Social media marketing includes applying a process across many platforms to reach targeted audiences and drive traffic to profile. No modern marketing tactics are complete without a valuable social media marketing plan. Social media marketing uses social media to erect brand awareness, interact with audiences, and run users to a website or landing page.